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Oladele Justin Akinsanya

Oladele Justin Akinsanya

Head of Products - Performance, Improvement & Development
Custodian Life Assurance Limited
(a member of the Custodian Investment Group)

Oladele is a business and risk management professional with over thirteen years in the consulting and insurance industry. He has built expertise in defining differentiating strategies and driving implementation. He is also adept at business performance improvement, project management, change management and has led innovation and organisation (digital)transformation) initiatives/projects.

At Custodian Life Assurance Limited, he is responsible for defining the strategy and roadmap for products ensuring they are well suited for the customer (target market) by establishing a product vision, product innovation, product development, product design, and building a product team.

This involves:
  • Aligning the organisation's product strategy with the overall business strategy.
  • Improving the organisation's performance across existing product lines.
  • Ensuring adoption of service offerings.
  • Planning and management of the entire product portfolio.
  • Utilising data to make informed decisions on product development, improvement and performance.
  • Creating and managing products (differentiating service offerings) that outperform industry benchmarks.

Oladele was previously, the Head of the Retail Business Division at Custodian and Allied Insurance Limited, with core responsibilities of driving revenue growth, providing leadership and supervision in ensuring excellent service delivery and delivering strategic objectives efficiently.

He led four teams which include Retail Sales, Personal lines, Bancassurance, and Care-centre (Customer Service).

He was Pioneer Head of Business Planning & Strategy in Custodian Investment Plc (Custodian Group Holding Company). The organisation’s Innovation Lead, also responsible for creating the unit, developing, monitoring and implementing the Group’s corporate, business, functional and operational strategies in line with aspirations, and in concert with external consultants, strategic partners and other relevant parties.

Pioneered and facilitated the Group’s Digital Transformation Strategy, the creation of customer care/service delivery team which is now technology driven. Project manager for the roll-out of the first insurance mobile application (Custodian Direct). Involved in the deployment of the first non-banking financial services artificial intelligence chat bot (Custodian Max), creation of the customer segmentation and cross selling platform to optimise group synergies amongst others. Recently, I was the business lead in the deployment of the Lifestyle & Embedded Insurance Solutions App called Adapt.

Prior to joining Custodian, he worked in KPMG as a Senior Management Consultant, Megastrat Consulting Limited as a Trainee Consultant and in Spring Bank (now Heritage Bank) as the Branch Product Specialist.

Recipient of several awards which include the Best Student in Diploma in Insurance and Best Student in the “Insurance Underwriting Process” in the charter awarding institute's 2015 examinations. Custodian’s Achieve More for Excellent Retail Sales. Leading in VUCA Environment - Most innovative Idea, W.P. Carey School of Business. 2018. Best Student, Advance Bancassurance Certification, 2017.

His professional certifications include Associate, Chartered Institute of Insurance Nigeria (CI), Advance Bancassurance Certification (College of Insurance and Financial Management) and ITC-ILO Scholar; Microinsurance Centre at Milliman, Italy.

He graduated in 2018 from the W.P. Carey School of Business in Arizona, United States of America. Leading During an Era of Disruption and Transformation. In 2016 – 2018 attended the Lagos Business School (Pan – Atlantic University) and received his MBA. In 2008 he graduated from Olabisi Onabanjo University in Ago-Iwoye, Nigeria with a B.Sc. (Hons) Biochemistry.