Skip to main content
Rise of the Digital and Affinity (B2B2C) Marketing in Insurance - Dealing with a New World

 

Anuj Jaithalia, Regional M&A and Strategy, Asia – Assicurazioni Generali SpA

Evolution of digital technologies continue to reshape our lives, changing people’s behaviour and habits. The rise of digital ecosystem is delivering a connected customer experience and driving higher expectations for convenience, accessibility and value.