Leading Through Crisis: From Surviving to Thriving

Jessica Baehr, Head of Investor Relations, Equitable Holdings, Inc.

The current global health pandemic, financial recession, and social crises have disrupted life for us all. For a newly initiated Investor Relations (IR) professional, this has presented both new challenges and new opportunities. It has heightened the importance of the Investor Relations role in effectively communicating with the investment community. Within a matter of days, we went from traveling to industry conferences, mingling amongst large crowds and hosting meetings in packed small rooms, to an isolation lockdown. It seems naïve and almost reckless in hindsight not knowing what was to come. Overnight we were thrust into a new virtualonly world, having to respond to rapidly deteriorating market conditions while protecting the health and safety of our families from COVID-19, all amidst the backdrop of sweeping social change. While crisis creates disruption, it also creates clarity and perspective on what matters most. As such, I would like to share my learnings from leading through the current crisis and the long-term implications it will have on the insurance industry.

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