Sunanda Roy

Country Head – Bank of Baroda channel
IndiaFirst Life Insurance Company Limited

Sunanda is a high impact Sales Leader, business scale-up and turn-around specialist, with extensive strategic and operational experience and a Management professional having a proven track record of moving organizations across Hospitality, Mobile Telecom, Banking & Financial Services to dramatic growth in revenue, profitability and market share.

He specializes in building hyper growth businesses, disrupting status quo, high performance teams and creating value.

Sunanda's inclusive leadership style, coupled with strategic vision, disruption and laser point execution, moved organizations like Modi Telstra (1996-2002), Max New York Life (2002-2004), HSBC Bank (2004-2008), Canara HSBC OBC Life (2008-2018) and IndiaFirst Life (2018-present) to dramatic growth in revenue, profitability and market share.

As a business scale-up and turn-around specialist, Sunanda also enjoys the challenge of galvanizing large teams towards the organization goals; setting up sales and distribution channels; identifying and executing new revenue streams and effectively leading through the rapidly changing chaotic business environment, to realize significant growth in revenue and profitability.

Dominating the Financial Services space for two decades, delivering sequential revenue growth and high-performance teams, the primary part of Sunanda’s signature offering is his perpetual positivity, high energy, combined with a strong business acumen and his ability to identify business drivers, take action and drive results.

In his present assignment as Country Head – Bank of Baroda channel, successfully leading a team of 1550 people and delivering INR 10.0 Billion new business top-line, while managing cost of acquisition expenses to augment profitability each year.