Trust in the Insurance Industry
Ben Harris, Sales Relationship Team, Senior Manager, KPMG
In this year’s Edelman Trust Barometer, as with previous years, the research points to the importance of trust within the financial services sector. Despite this, it finds that only two of the five major financial hubs are trusted. More broadly, it sees a fall in trust across business, government, NGOs, and media so rebuilding trust within insurance, or any sector for that matter, is going to be more challenging today with the additional headwind of society seemingly placing less faith in each other.