A Meaningful Industry
Kathryn Cox, SVP & President, Protection Division, Protective Life
The products offered by life insurers help consumers plan for and achieve financial and retirement security. This is honorable and good, yet industry research continues to show that less than half of middle market consumers between ages 25 and 64 have individual life insurance coverage in America. This is despite the fact that these same consumers recognize the impact that would result from the loss of a primary wage earner.